A good product does not sell with a bad shoot. We see the same mistakes for years and almost all of them can be prevented by decisions made before the shoot. Here are the five most costly mistakes in e-commerce photography.
- Inconsistent set: shooting each product with different light, background and scale; the catalogue looks scattered and amateur.
- Wrong color: uncalibrated color separates the on screen product from the delivered one and brings returns.
- Missing angle: a one sided shoot that does not answer the customer's question lowers add to cart.
- Flat shadowless light: lighting that erases volume and texture makes the product look cheap and fake.
- Unclear scale: a frame that does not show size creates wrong expectations and disappointment.
The common thread: lack of a plan
Beneath all these mistakes lies the same cause: entering the shoot without a plan. A shot list, a calibrated color workflow and a consistent lighting setup remove all five mistakes from the start. The problem is not talent but preparation.
A bad shoot is not cheap; with the sales it loses it is the most expensive option.
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